Create The Incentive Event Of A Lifetime While Still Promoting Your Business

It has been proven that incentive programs dramatically increase performance. In fact, the return can be as high as four or five times that of other capital investments. Many companies achieve their objectives and improvement in performance simply by organising an incentive program. Tangible rewards, such as travel, are more motivating simply because the participant is seduced into an exciting visualisation of what is in store.

Motivate

A trip away can be extremely effective at motivating employee performance. Incentive events have long been recognised as an influential tool in achieving business objectives. Even those participants, who do not achieve their goals during an incentive event, have gone on to perform better and have learnt fair and clear lessons towards their progress. By implementing a strategic program, your team will achieve your financial goals.

Where to Go

Choose somewhere that has unique characteristics that will leave a memorable impression on the attendees. Exotic locations, hinterland hideaways or even short cruises are some of the choices you have. Engage in expressive team building exercises such as abseiling, a bridge climb or zip lining. Other activities could include world class cocktail making, golf or excursions.

Incentive Events

Incentive Events (Photo by ImagineCup)

Rewards

There are companies that specialise in corporate event gifts. Provide participants with something they would not purchase themselves, that way its value will always be associated with the incentive event they took part in. Do not reward anyone with something that is consumed quickly. It will quickly be forgotten and will leave no lasting recognition. The right award can add enormous value to your event experience.

Promote

Heavily promote your company to remind participants why they are there and also, to keep associated as a group. Have polo shirts and journals printed with the company’s logo. Other products to encourage participation and motivation include printed caps, satchels and promotional keepsakes. Design a promotional theme with banners, on food and on rewards and this constant reminder will encourage attendees to become team players. Leaders in organised activities will unknowingly stand out.

The Program

A printed program is something attendees can refer to throughout the program and will also be a reminder keepsake of the incentive event of a lifetime they have just participated in. An event management company can organise cost control, individualised attention, customise the event and travel arrangements and will negotiate with suppliers to provide the highest level of service at all times. Program managers can be provided to assist with the smooth transition and execution of events throughout the entire program.

Employees are continually looking at ways to retain and reward good staff. A properly organised program of incentive events can be the strongest motivational tool ever put in place by any company. Try to make the rewards have some personal meaning for employees. Studies have, in fact, proven that employees respond to incentive programs with increased productivity and loyalty. This is more than an event, this is a great way to promote your business and build strong relationships along the way with participants.

Top 10 Helpful Tips For Incentive Group Travel

Companies have the power to change their direction by running successful incentive groups. The company will then reap the rewards of increased productivity and employee loyalty. Your team will be motivated and in turn, rewarded for meeting financial targets. There are many factors that have to be taken into account when organising a group travel program.

Budget

Take into account the number travelling in the group, fares and the type of accommodation. Also decide upon the number of inclusions to be included, such as meals, excursions and activities.

Management

Every travel incentive must be of the highest quality, and it is up to the management to ensure that happens. Onsite staff should be on hand to make every individual feel welcome. Make sure that a post program evaluation report is done.

Theme Events

Themes can be fun and keep participants interested. Choose your location and then organise a suitable theme. Event management can help with this, as they have access to the latest technology and have the ability to secure unique items. Promotional t shirts and caps can be printed for group attendees to wear.

Objectives

Determine objectives and what the company wants to achieve. Decide if this program will be educational as well. Work out what will motivate the participants. The main objective is to increase employee performance to achieve goals and strengthen relationships within the organisation.

Program Design

Print or email a program detailing daily events and what the incentive rewards will be. Prior to your travel, forward participants enticing photos and snippets of information about their destination.

Location

Locations are limitless. A short cruise, a stay overseas or interstate, whatever location is chosen, just make sure it has some unique qualities about it, so the participants will be eager to attend and will be left with a lasting impression.

Length of Time Away

Most incentive group travel lasts between 3 days and one week. Take into account how much you really need to cover.

Ideas

For groups, an action-filled weekend of bridge climbing, white water rafting or zip lining could be organised. Golf, tennis, massages or beach parties can be used to relax attendees.

Incentive Group Travel

Incentive Group Travel (Photo by Full On Adventure)

Groups or Individuals

Assess the company situation and decide whether you want to organise a group program or individual programs. For individuals, weekends away or accommodation certificates could be utilised.

Rewards

Promotional welcome gifts are always well received. A company’s dilemma is often what to give. Cash is easy but is usually a poor motivator. Cash has no defined shelf life and may be subject to tax.
Merchandise, a trophy or travel incentive is a memorable incentive that will last for years. Make sure an award structure is developed.

Travel incentives as a reward gives the company the opportunity to get to know the top achievers. You are also giving participants a memory to last a lifetime and informing them of what the company has in store for them over the next year. Travel incentive programs must be of the highest standard and well managed. To make the participants feel like they are doing something exclusive, an incentive company travel program should best be able to deliver a promotional package of outstanding quality.