Create The Incentive Event Of A Lifetime While Still Promoting Your Business

It has been proven that incentive programs dramatically increase performance. In fact, the return can be as high as four or five times that of other capital investments. Many companies achieve their objectives and improvement in performance simply by organising an incentive program. Tangible rewards, such as travel, are more motivating simply because the participant is seduced into an exciting visualisation of what is in store.


A trip away can be extremely effective at motivating employee performance. Incentive events have long been recognised as an influential tool in achieving business objectives. Even those participants, who do not achieve their goals during an incentive event, have gone on to perform better and have learnt fair and clear lessons towards their progress. By implementing a strategic program, your team will achieve your financial goals.

Where to Go

Choose somewhere that has unique characteristics that will leave a memorable impression on the attendees. Exotic locations, hinterland hideaways or even short cruises are some of the choices you have. Engage in expressive team building exercises such as abseiling, a bridge climb or zip lining. Other activities could include world class cocktail making, golf or excursions.

Incentive Events

Incentive Events (Photo by ImagineCup)


There are companies that specialise in corporate event gifts. Provide participants with something they would not purchase themselves, that way its value will always be associated with the incentive event they took part in. Do not reward anyone with something that is consumed quickly. It will quickly be forgotten and will leave no lasting recognition. The right award can add enormous value to your event experience.


Heavily promote your company to remind participants why they are there and also, to keep associated as a group. Have polo shirts and journals printed with the company’s logo. Other products to encourage participation and motivation include printed caps, satchels and promotional keepsakes. Design a promotional theme with banners, on food and on rewards and this constant reminder will encourage attendees to become team players. Leaders in organised activities will unknowingly stand out.

The Program

A printed program is something attendees can refer to throughout the program and will also be a reminder keepsake of the incentive event of a lifetime they have just participated in. An event management company can organise cost control, individualised attention, customise the event and travel arrangements and will negotiate with suppliers to provide the highest level of service at all times. Program managers can be provided to assist with the smooth transition and execution of events throughout the entire program.

Employees are continually looking at ways to retain and reward good staff. A properly organised program of incentive events can be the strongest motivational tool ever put in place by any company. Try to make the rewards have some personal meaning for employees. Studies have, in fact, proven that employees respond to incentive programs with increased productivity and loyalty. This is more than an event, this is a great way to promote your business and build strong relationships along the way with participants.

Top 10 Helpful Tips For Incentive Group Travel

Companies have the power to change their direction by running successful incentive groups. The company will then reap the rewards of increased productivity and employee loyalty. Your team will be motivated and in turn, rewarded for meeting financial targets. There are many factors that have to be taken into account when organising a group travel program.


Take into account the number travelling in the group, fares and the type of accommodation. Also decide upon the number of inclusions to be included, such as meals, excursions and activities.


Every travel incentive must be of the highest quality, and it is up to the management to ensure that happens. Onsite staff should be on hand to make every individual feel welcome. Make sure that a post program evaluation report is done.

Theme Events

Themes can be fun and keep participants interested. Choose your location and then organise a suitable theme. Event management can help with this, as they have access to the latest technology and have the ability to secure unique items. Promotional t shirts and caps can be printed for group attendees to wear.


Determine objectives and what the company wants to achieve. Decide if this program will be educational as well. Work out what will motivate the participants. The main objective is to increase employee performance to achieve goals and strengthen relationships within the organisation.

Program Design

Print or email a program detailing daily events and what the incentive rewards will be. Prior to your travel, forward participants enticing photos and snippets of information about their destination.


Locations are limitless. A short cruise, a stay overseas or interstate, whatever location is chosen, just make sure it has some unique qualities about it, so the participants will be eager to attend and will be left with a lasting impression.

Length of Time Away

Most incentive group travel lasts between 3 days and one week. Take into account how much you really need to cover.


For groups, an action-filled weekend of bridge climbing, white water rafting or zip lining could be organised. Golf, tennis, massages or beach parties can be used to relax attendees.

Incentive Group Travel

Incentive Group Travel (Photo by Full On Adventure)

Groups or Individuals

Assess the company situation and decide whether you want to organise a group program or individual programs. For individuals, weekends away or accommodation certificates could be utilised.


Promotional welcome gifts are always well received. A company’s dilemma is often what to give. Cash is easy but is usually a poor motivator. Cash has no defined shelf life and may be subject to tax.
Merchandise, a trophy or travel incentive is a memorable incentive that will last for years. Make sure an award structure is developed.

Travel incentives as a reward gives the company the opportunity to get to know the top achievers. You are also giving participants a memory to last a lifetime and informing them of what the company has in store for them over the next year. Travel incentive programs must be of the highest standard and well managed. To make the participants feel like they are doing something exclusive, an incentive company travel program should best be able to deliver a promotional package of outstanding quality.

Popular Types of Business Events

If your company needs to add a bit of spice to their regime, it may be time to create a captivating business event. Various types of business events can increase employee morale, improve workplace productivity, gain exposure for a new product or service and provide the chance for important parties to meet and discuss future plans. Ensure that your company is heading in the right direction, by organising an inspiring business event for employees or members of the public. With differing options for events, it’s often difficult to know which one is right for your needs. Read on to find out more about planning the perfect conference, seminar or incentive group getaway.

Product Launch

A product launch can either make or break a new company, with many businesses pinning their hopes and ambitions on this one event. One of the most crucial business events, product launches need to be executed with precision timing; incorporating the use of expert event planners, marketing gurus and advertising professionals.
Looking back upon past product launches, many of the most successful companies take advantage of the lead up to the day, just as much as the actual event. Creating hype and awareness about your new product is one of the best ways to attract interested customers.

Conferences & Seminars

Most employers and employees are likely to have attended some kind of business conference or seminar throughout their career. Conferences can be both internal and external events, commonly involving either employees or clients and shareholders. The topic of conferences will vary from business to business, commonly involving company progress, annual reporting and updates on industry practices.

Conferences and seminars can be organised either in house or with the services of an event management company. If you’ve been enlisted with the responsibility of planning a business event for your company, it is important to remember that conference planning can easily become expensive and incredibly time consuming. While conferences are one of the most common business events, it is crucial that you work within your budget and are well prepared, to ensure the success of your event.

Business Events

Business Events (Photo by Phillie Casablanca)

Incentive Group Events

This type of event is most commonly an employee favourite. Incentive groups are often created for corporate teams and involve setting goals with rewards for high achievements. Event management companies can tailor a range of programs to suit the needs of your company, with rewards ranging from dinner vouchers to international team getaways. Incentive groups continue to become more popular as companies begin to realise the benefits of these events. Incentive groups can boost employee morale and drastically improve workplace productivity, helping businesses to achieve desired results.

Business events can help to change the direction of a company, leading it to achieve financial targets and exceed desired objectives.

Top 5 Ideas for Incentive Group Rewards

Incentive groups provide great benefits for both employers and staff members. Many companies use incentive programs to increase workplace productivity, encourage initiative and reward hard working efforts. An incentive group can assist in motivating employees to achieve desired results and financial objectives. Everyone likes to be appreciated for hard work, so why not implement an incentive program into your workplace today and start seeing the results you want!

Gift Certificates

If you’ve decided to provide regular rewards, in fortnightly or monthly intervals to your team members, consider a standard incentive, such as a gift certificate. Most retail outlets, online stores, department stores and restaurants now offer convenient gift certificate products. Gift certificates are great for unisex prizes and allow companies to maintain an efficient rewards system.

Team Building Workshops

One of the most popular incentive rewards, many companies choose to offer team building style workshops for incentive rewards. Nowadays, team building exercises can include everything from mountain treks and rock climbing to surfing lessons and tailor-made programs.

Weekend Getaway

If you’ve decided to reward one employee, rather than a team, a weekend getaway is a great incentive for increasing productivity and creating healthy competition within the workplace. Weekend getaways can be as simple as a night in a luxury hotel, allowing your employees to gain some much deserved rest and relaxation. Many hotels provide businesses with a corporate rate, particularly when making numerous bookings. If you’ve found a hotel that suits your needs, discuss the option of a discounted rate, for a more economical rewards program.

Tickets to a Show or Game

Purchasing season corporate box tickets for sporting events can be a great way to offer employees a convenient, yet rewarding experience. Some team members will have families and other existing commitments, leaving them unable to enjoy a weekend getaway or team building workshop. Offering tickets to a sporting game or other show can help to ensure that all employees benefit from the incentive program. Taking just a few hours out of a weekend, corporate box tickets can provide a great way for employees to enjoy their reward with their family.

Top Ideas for Incentive Groups

Top Ideas for Incentive Groups (Photo by ankewill)

International Group Tours

Group tours, both national and international, provide one of the best rewards for incentive programs. While employees will love this overseas adventure, it will also help to tighten team communities, boost confidence levels and give employees the extra drive needed to achieve near impossible goals.

Whether you choose a cycling tour, an adventure tour or one in air conditioned comfort, international trips provide a great incentive for encouraging hard work and increased productivity. While this may be a more costly excursion than a weekend getaway, team members will work towards achieving a common goal, always going the extra mile to achieve their very best. If your company is in need of a drastic change, incentive groups can help to put your business on the road to success.

5 Tips for Planning a Successful Conference

Planning a business conference can often be very time consuming and incredibly stressful. Planning any event can be difficult, but conferences involve high levels of attention to detail, along with pleasing many members of company management, often with differing opinions. If you have been stuck with planning your company’s next conference, be sure to follow these steps for a memorable and stress-free experience.

Create a Timeline

Creating a timeline is the first step in ensuring that your conference runs smoothly. To get the most out of your planning you should always create two timelines; the first should list everything that needs to be completed before your conference, including any deadlines, whilst the other should be a detailed timeline of the day, including arrival of guest speakers and catering deliveries. Having a working timeline will enable you to ensure that everything is happening as scheduled and that nothing is running behind time, giving you more control over the event.

Stick to your Budget

Before you begin any planning, you should always create a budget – this goes for any event that you may be organising. If you’re arranging a conference for your company, be sure to check with management about your budget and what needs to be included. Knowing how much money you have to work with, can enable you to shop around and get the best deals possible. Going over your budget can also prove to be disastrous, so always keep a detailed account of your spending.

Hire Reputable Suppliers

When organising a conference, there may be a number of suppliers that you will need to organise. Caterers, transport companies, hotels and equipment hire businesses are all suppliers that you may need to hire. When organising your suppliers always choose reputable companies, either that you have previously used or that have a reputation for being reliable and dependable. The last thing you need is no-show caterers or transport companies on the day.

Confirm & Re-Confirm Guest Speakers

While unreliable caterers can spoil your event, there is nothing worse than absent guest speakers; particularly when you have them scheduled as part of your daily timetable. To avoid disappointment, always check and double-check attendance of your guest speakers, well before the day. If your chosen speakers are unable to attend, at least you will have ample time to arrange another guest.

Business Conference

Business Conference (Photo by MDGovpics)

Employee an Event Management Company

While you may think that you can organise everything in house, it is often a smart idea to employee a professional event management company, when embarking upon conference planning. With various management team members to please and time consuming tasks such as organising caterers, it is commonly easier to employee the help of the professionals. Take the stress out of planning your next conference and enjoy the experience instead!

The World’s Greatest Events

Whether you’ve caught the travelling bug, or simply want to become a little more knowledgeable, be sure to check out some of the greatest events in the world. Known throughout the globe, these are the events that are talked about every year and attract thousands of visitors to hundreds of international holiday destinations annually. Event management teams spend months on end, creating the perfect events, raising them to phenomenal, world-wide standards. When you embark upon your journey, to take part in some of the world’s greatest events, you’ll understand why the successful management of these events makes them so unforgettable.

Carnival, Rio de Janeiro, BRAZIL

Rio de Janeiro is the home of Carnival celebrations. Whilst Carnival is celebrated throughout other areas of South America and the world, the Samba Parade in Rio de Janeiro is comparable to no other. If you’re looking for an event that has been scrupulously organised, to ensure nothing but successful celebrations on the day, Carnival is the party for you. Thousands of locals and tourists flock to the streets of Rio de Janeiro, in order to get a glimpse of the magnificent floats and performers that take part in this unforgettable display of Brazilian culture.

Rio Carnival

Rio Carnival (Photo by Alaskan Dude)

Oktoberfest, Munich, GERMANY

As the name suggests, this traditional German event is held annually, during the month of October. Backpackers and holiday goers, from all around the world, travel to Munich to immerse themselves in the party and drinking festival that is Oktoberfest. Scattered all across Munich are ‘beer tents’, where participants can try traditional German brews. If beer isn’t really your thing, a vast array of German foods are also on offer, so be sure to wear loose and comfortable clothing!

The Running of the Bulls, Pamplona, SPAIN

Held in July every year, the Pamplona Running of the Bulls entices thousands of adrenaline seeking tourists every year. The Running of the Bulls is part of a much larger event, The Festival of San Fermin, which is a month long celebration, taking over the streets of Pamplona. The festival attracts people from all around the globe, who want to be captivated by the excitement of bullfighting and the passion of flamenco dancing.

Le Tour de France, Various Locations, FRANCE

A world renowned sporting event, the annual Le Tour de France attracts thousands of visitors to the picturesque countryside of France, with the race finishing amongst the streets of Paris. Holiday goers and sports fanatics follow the racing event across the country, not missing any of the ongoing action. For those wanting to experience the thrill of declaring the winner be sure to get the best seats possible at the Paris finish line. Whether you are a cycling enthusiast, or simply want to experience a world class event, Le Tour de France is not to be missed.

How an Event Management Company can help your next Business Event

DNA Event Management

Your Next Business Event

Creating a successful business event can be stressful and highly demanding of your time. An event management company can provide you with innovative and exciting ideas, unique to the goals and ambitions of your business. If you want to plan an unforgettable event, which will have the whole industry talking, be sure to hire the professional services of an event management company.

Reaching your Goals, within your Budget

Initially, you will have a meeting with your event management company to discuss your needs and desires for your business event. You will discuss your plans and what you hope to achieve, along with your budget for the event. Professional event management companies often have many contacts within the business industry, allowing them to access reputable services at lower prices. Whether you are planning a conference that requires catering or a launch event that requires music entertainment, your event management company will be able to suggest and organise all suppliers needed, whilst still maintaining your budget. A budget can often be restrictive, however an event management company can assist you in achieving the dreams you once thought were unreachable.

Personalised & Unique Programs

Your chosen event management company should be able to provide you with a unique program for your business event. DNA Event Management creates innovative and unique programs, specifically designed to achieve their client’s goals and objectives. For your business event, you should choose an event manager who will be able to provide you with a tailor-made program, allowing your event to be like no other in the world, making it just as unique as your business. Once your event management company has developed an understanding of what you want from your business event, they will aim to meet the individual requirements of your organisation. Employing a reputable event management team allows you to get a personalised service, rather than one that is recycled for every business event.

Add Excitement & Value

When planning a business event, such as a product launch night, it is important that you attract the right people and add a certain amount of flare to your evening. Event management companies can help to create excitement on the evening, with strategic choices for entertainment options and marketing displays. A product launch business event can ultimately make or break a company, so why would you risk success, when the professionals can help you to create an unforgettable event?

Reputable and innovative event management companies can create a unique and awe inspiring business event, which your colleagues will talk about for years to come. Whether you want to ‘wow’ industry professionals with a conference or release a new product into the market, an event management company can help to make your next business event a success.

Australia’s Biggest Business Conferences in 2013

If you are a business professional, you will understand the importance of the invaluable information you can receive, at annual business conferences all across Australia. Each year, thousands of industry experts gather to share their knowledge and concerns of future plans, including infrastructure strategies and environmental issues. Behind the scenes of these business conferences, event management teams, such as DNA Event Management, use their expertise in conference planning to ensure that attendees get the most out of their experience. Event organisers will ensure that networking opportunities are available, along with an abundance of knowledgeable guest speakers. For the latest in the Australian business sector, be sure to check out the following conferences in 2013.

Sixth Annual Queensland Infrastructure Summit

Held in the sophisticated surrounds of the Hilton Hotel Brisbane, the 6th Annual Queensland Infrastructure Summit will focus on providing businesses with strategic infrastructure methods in uncertain financial times. Organisers of the conference recognise the unpredictable economy of Australia and aim at providing information regarding how upcoming change to Queensland infrastructure will benefit the state tremendously. Speakers at the conference will include members of parliament, state officials and business professionals. The conference will be held over two days, from 26-27 March, 2013, with tickets already available for purchase.

Taking Care of Business: Sustainable Transformation

The Taking Care of Business: Sustainable Transformation Conference, for 2013, will outline major current issues, such as green procurement, methods of renewable energy and waste management. The conference will be held in Melbourne, in 2013, in conjunction with the Australian Healthy Cities conference, a major annual event for the business sector. Regardless of the industry for which you work, the ‘Taking Care of Business’ conference will provide valuable information regarding transforming your business into a more sustainable model for the future. Organisers of the event have also created a vast amount of networking opportunities for attendees of the conference, enabling them to create relationships with fellow business professionals sharing the same view of a sustainable future.

Fourth Annual WA Major Projects Conference 2013

Attracting over 350 delegates each year, the Western Australia Major Projects Conference remains to be the largest infrastructure and project management conference in the state. Western Australia is one of the most rapidly growing capital cities in all of Australia, with incredible amounts of infrastructure currently happening throughout the state. Major projects continue to grow, putting an emphasis on the need for an annual conference for all business professionals to remain informed. Research has shown that if Western Australia continues to grow at such a rapid rate, there will be a high demand for improvements of infrastructure well into the year 2031. With such a positive future on the horizon for Western Australia, this is one business conference that should not be missed by any keen business professionals, investors and industry experts.