Create The Incentive Event Of A Lifetime While Still Promoting Your Business

It has been proven that incentive programs dramatically increase performance. In fact, the return can be as high as four or five times that of other capital investments. Many companies achieve their objectives and improvement in performance simply by organising an incentive program. Tangible rewards, such as travel, are more motivating simply because the participant is seduced into an exciting visualisation of what is in store.


A trip away can be extremely effective at motivating employee performance. Incentive events have long been recognised as an influential tool in achieving business objectives. Even those participants, who do not achieve their goals during an incentive event, have gone on to perform better and have learnt fair and clear lessons towards their progress. By implementing a strategic program, your team will achieve your financial goals.

Where to Go

Choose somewhere that has unique characteristics that will leave a memorable impression on the attendees. Exotic locations, hinterland hideaways or even short cruises are some of the choices you have. Engage in expressive team building exercises such as abseiling, a bridge climb or zip lining. Other activities could include world class cocktail making, golf or excursions.

Incentive Events

Incentive Events (Photo by ImagineCup)


There are companies that specialise in corporate event gifts. Provide participants with something they would not purchase themselves, that way its value will always be associated with the incentive event they took part in. Do not reward anyone with something that is consumed quickly. It will quickly be forgotten and will leave no lasting recognition. The right award can add enormous value to your event experience.


Heavily promote your company to remind participants why they are there and also, to keep associated as a group. Have polo shirts and journals printed with the company’s logo. Other products to encourage participation and motivation include printed caps, satchels and promotional keepsakes. Design a promotional theme with banners, on food and on rewards and this constant reminder will encourage attendees to become team players. Leaders in organised activities will unknowingly stand out.

The Program

A printed program is something attendees can refer to throughout the program and will also be a reminder keepsake of the incentive event of a lifetime they have just participated in. An event management company can organise cost control, individualised attention, customise the event and travel arrangements and will negotiate with suppliers to provide the highest level of service at all times. Program managers can be provided to assist with the smooth transition and execution of events throughout the entire program.

Employees are continually looking at ways to retain and reward good staff. A properly organised program of incentive events can be the strongest motivational tool ever put in place by any company. Try to make the rewards have some personal meaning for employees. Studies have, in fact, proven that employees respond to incentive programs with increased productivity and loyalty. This is more than an event, this is a great way to promote your business and build strong relationships along the way with participants.

Top 7 Events Of The 2012 Festive Season

The festive season brings with it a chance to relax and unwind and join in the celebrations that only happen once a year. It also brings an opportunity to catch up with friends not often seen, enjoy the Christmas lights and decorations and give to those you love and those less fortunate.

Christmas Carols

Each capital city in Australia holds Christmas carols, often hosted by the Lord Mayor of that city. Many celebrities sing traditional and modern carols and a full stage show is performed by many talented dancers from all over the country. This is a truly unique family event which will leave the young ones in awe. So grab a blanket and take along a picnic and enjoy listening to Christmas carols on a balmy star studded night.

Lighting the Christmas Tree

The lights on the city’s Christmas tree are traditionally turned on on 1st December. For this event, activities catering for the children and Christmas market stalls for the adults go toward creating a spirit of Christmas atmosphere. Celebrities will often sing to herald the start of the festive season and Santa often makes a surprise visit.

Christmas Lights

Homeowners put in a mammoth effort to adorn their homes with bright lights of all kinds. Flashing rope lights, icicle lights and lights of all shapes will dazzle as you drive past a house decorated for Christmas. Many businesses and churches also partake in this traditional event. Bus tour companies organise tours of the best lights but you also go for a drive and view them yourself. Many generous homeowners allow you to walk through their grounds to get a close up view of their amazing light display.

Christmas Lights

Christmas Lights (Photo by mikeatqazam)

Christmas Parade

Many capital cities hold a Christmas parade in the lead up to Christmas. The parade consists of traditional Christmas themes, like camels with the three wise men, little drummer boys and the nativity scene. Often this parade culminates in a Christmas pantomime to keep old and young alike entertained.

Boxing Day Cricket

The Boxing Day Test is hosted in Victoria involving the Australian cricket team and an opposing national team. This tradition has been going since the 1950s.

Chinese New Year

Celebrating the start of the New Year in January, this festival represents the 12 creatures of the Chinese Zodiac. It is celebrated with lantern parades, lots of music and feasting. Gift giving is important as this marks the start of the Chinese lunisolar calendar.

New Year

There are an enormous range of activities on offer to celebrate New Year. Every major hotel will hold a New Year’s Eve function complete with dinner, drinks, dancing and sometimes fireworks. Capital cities always organise a fireworks extravaganza, usually in two time slots, so the little ones don’t miss out before their bed time! The internationally acclaimed Woodford Folk Festival is a good place to herald in the New Year, with many activities and exhibitions on offer in the lead up to New Year.

Australians enjoy Christmas and New Year when summer is at its scorching hottest. There are loads of entertainment choices from traditional and cultural events to sporting competitions. The festive season is celebrated throughout the country in a variety of unique ways. Event planning organisations meticulously make sure the holiday season is a time to be enjoyed by all.

Top 10 Helpful Tips For Incentive Group Travel

Companies have the power to change their direction by running successful incentive groups. The company will then reap the rewards of increased productivity and employee loyalty. Your team will be motivated and in turn, rewarded for meeting financial targets. There are many factors that have to be taken into account when organising a group travel program.


Take into account the number travelling in the group, fares and the type of accommodation. Also decide upon the number of inclusions to be included, such as meals, excursions and activities.


Every travel incentive must be of the highest quality, and it is up to the management to ensure that happens. Onsite staff should be on hand to make every individual feel welcome. Make sure that a post program evaluation report is done.

Theme Events

Themes can be fun and keep participants interested. Choose your location and then organise a suitable theme. Event management can help with this, as they have access to the latest technology and have the ability to secure unique items. Promotional t shirts and caps can be printed for group attendees to wear.


Determine objectives and what the company wants to achieve. Decide if this program will be educational as well. Work out what will motivate the participants. The main objective is to increase employee performance to achieve goals and strengthen relationships within the organisation.

Program Design

Print or email a program detailing daily events and what the incentive rewards will be. Prior to your travel, forward participants enticing photos and snippets of information about their destination.


Locations are limitless. A short cruise, a stay overseas or interstate, whatever location is chosen, just make sure it has some unique qualities about it, so the participants will be eager to attend and will be left with a lasting impression.

Length of Time Away

Most incentive group travel lasts between 3 days and one week. Take into account how much you really need to cover.


For groups, an action-filled weekend of bridge climbing, white water rafting or zip lining could be organised. Golf, tennis, massages or beach parties can be used to relax attendees.

Incentive Group Travel

Incentive Group Travel (Photo by Full On Adventure)

Groups or Individuals

Assess the company situation and decide whether you want to organise a group program or individual programs. For individuals, weekends away or accommodation certificates could be utilised.


Promotional welcome gifts are always well received. A company’s dilemma is often what to give. Cash is easy but is usually a poor motivator. Cash has no defined shelf life and may be subject to tax.
Merchandise, a trophy or travel incentive is a memorable incentive that will last for years. Make sure an award structure is developed.

Travel incentives as a reward gives the company the opportunity to get to know the top achievers. You are also giving participants a memory to last a lifetime and informing them of what the company has in store for them over the next year. Travel incentive programs must be of the highest standard and well managed. To make the participants feel like they are doing something exclusive, an incentive company travel program should best be able to deliver a promotional package of outstanding quality.

The Best Annual Australian Events

Home to some of the best events in the world, Australia offers a diverse array of festivals and celebrations for both national and international travellers. Whether you want to check out some of the best sporting talent on offer or would prefer to spend your days sipping on the best wines of the country, check out these not to be missed events across the land down under.

Gay & Lesbian Mardi Gras, New South Wales

Attracting thousands of national and international visitors annually, the Gay & Lesbian Mardi Gras closes down the streets of Sydney for one unforgettable party. Broadcasted live across various television stations, the event attracts world famous performers and a night of non-stop entertainment. One of the world’s most outrageous celebrations, the main attraction of the festival, the street parade, sees people from all walks of life, including police officers, celebrities and parents.

The Australian Open, Victoria

One of Melbourne’s most prestigious events, Melbourne Park attracts thousands of international guests for the Australian Open every January. Ranking as one of the greatest tennis competitions throughout the world, a showcase of the best sporting talent is on display, as competitors battle it out in one of the four Grand Slams. If you’re searching for exhilarating, on the edge of your seat action, there’s no beating a weekend at the Australian Open.

Byron Bay Bluesfest, New South Wales

Displaying the talents of some of the best blues musicians of both local and international proportions, the Byron Bay Bluesfest has really made a name for itself in the music industry. In 2013, the Bluesfest will celebrate its 24th annual event, with festival goers enjoying a 5 day celebration of life, love and music. To gain the full festival experience, there’s no better place to stay than amongst fellow campers on the grounds of the Byron Bay Bluesfest. Great event planning has led to a revamp of the festivals facilities, with attendees now having better access to stages and various entertainment options.

Byron Bay Bluesfest

Byron Bay Bluesfest (Photo by @stevemc1)

Margaret River Wine Region Festival, Western Australia

If your idea of the perfect event is more along the lines of relaxing with a glass of your favourite wine, then you’ve come to the right place. Known as one of the best wine regions in Australia, Margaret River wineries continue to produce world class drops and sumptuous feasts. Held during April each year, the Margaret River Wine Region Festival celebrates the delectable creations of the agricultural and food industries within Australia.

For an unbeatable experience during your Australian holiday, you can’t go past a day at one of the best events in the world. Embark on the journey of a lifetime to the Byron Bay Bluesfest or hold onto your hats with an adrenaline pumping set at the Australian Open!

Out of the Box Incentive Rewards

Creating incentive groups within your organisation is a great way to increase productivity levels, along with boosting employee morale. More and more companies are beginning to understand the benefits of incentive programs, many after seeing improvements in profits and quality of work. Whether you’re a modern company or simply like to do things a little differently, offering out of the box rewards is a great way to get your corporate team motivated. For some excellent ideas on interesting incentive rewards, check out our list below.

Adventure Tours

Why not test the limits of your team, by treating your employees to an action packed day of thrill-seeking fun! Adventure tours are become more popular as rewards for incentive groups, with many companies offering day tours of bridge climbs, helicopter rides and even sky diving! While this may not be everybody’s cup of tea, it sure is a great way to get the enthusiasm levels around the office soaring sky high!

Out of the Box Incentive Rewards

Out of the Box Incentive Rewards (Photo by ImagineCup)

Lessons & Courses

Personalising your incentive program can mean a great deal more to your employees. While gift vouchers and merchandise products are great for an all-round reward, personalisation can go a long way. Most people have the ambition to improve themselves in some way, whether it be learning a new language or taking guitar lessons. Whatever the desires of your corporate team, choose rewards that can turn their dreams into realities!

Relax & Rejuvenate

If your team members are being reward for their hard work and long hours in the office, what better way to help them along by providing them with a relaxing or pampering experience? The idea of day spas and retreats is sure to have your team beating their previous bests, offering a reward that everyone can enjoy. Relaxation packages often give employees the chance to spend quality time their significant other or entire family, creating an even further rewarding experience for your team.

Overseas Travel

If you’re looking for the ultimate incentive for boosting hard work and productivity, there’s no beating an overseas holiday. Reward your team with the experience of a lifetime, as they embark on a journey to the far corners of the globe. Providing your employees with an unbeatable experience, such as this, is a great way to improve the mood of the office and create a little friendly competition.

Get Expert Advice

Various event management companies offer expert recommendations on the best strategies for incentive management. As aforementioned, incentive groups are a fantastic way to boost office morale and increase the rate of productivity for your organisation. Implementing a unique incentive rewards system can require a tailor-made program, with specialised event management companies offering unbeatable services. Be proactive and create an efficient incentive groups program by employing the professional services of an event management company today!

Essentials for any Business Conference

Business conferences are conducted on varying scales, from international meetings to internal discussions amongst colleagues. No matter how large or small your next conference may be, there are a number of factors that will greatly contribute to its success. When planning a business conference you should first determine the need or desired outcomes from the event. Once you have determined the reason for your conference, you will be able to more easily manage the following essentials for making your conference one to remember.


A budget is an essential planning tool for any major event, whether you’re planning a conference, a party or a product launch. If you’re organising your conference on behalf of your company, be sure to approach your management team about a budget early on in the planning stage. Being aware of your budget will enable you to plan accordingly, sourcing suppliers and vendors that are within your spending means. Acquiring your budget will also help you in deciding upon necessities and wants for your conference, eliminating any unnecessary purchases that exceed your budget limitations.

Timelines & Schedules

Creating timelines and schedules for the day is almost equally as important as devising your budget. A timeline that outlines the occurrences in the coming weeks before your event is ideal for keeping track of progress. Particularly with business conferences, timelines provide a great source of information for when guest speakers need to be contacted and when RSVPs should be submitted. A schedule for the day it also vitally important, allowing you to ensure that your conference is running on time, without any unnecessary delays.

Promotional Materials

For any business event, you should always consider the use of promotional materials. Business conferences often provide the ideal environment for introducing a new product or service, along with better informing employees about upcoming promotions or new merchandise.

Event Management

Employing the services of a reputable event planning company can be the difference between a successful business conference and an irreparable disaster. Event management companies provide a number of unbeatable services, including the organisation of venue hire and catering, along with recommendations for the placement of services or promotional presentations. While you may outlay an initial cost when employing an event planner, you can ultimately save hundreds of dollars, as reputable event management companies often have deals with industry vendors.

Conference Planning

Conference Planning (Photo by ilyinov)

Confirmation of Guest Speakers

The final step of your essential planning list for any business conference is to reconfirm the attendance of your guest speaker. Where business events are concerned, the keynote speaker is often the reason why many guests are attending, making it imperative that you confirm their presence on the day.

Organising a business conference, either internally or externally, can be a great skill to hold, providing invaluable work experience for many employees. If you’re in need of professional assistance for your next business conference, consider employing the services of a reputable event management company, helping to eliminate the stress of unforeseen circumstances on the day.

Popular Types of Business Events

If your company needs to add a bit of spice to their regime, it may be time to create a captivating business event. Various types of business events can increase employee morale, improve workplace productivity, gain exposure for a new product or service and provide the chance for important parties to meet and discuss future plans. Ensure that your company is heading in the right direction, by organising an inspiring business event for employees or members of the public. With differing options for events, it’s often difficult to know which one is right for your needs. Read on to find out more about planning the perfect conference, seminar or incentive group getaway.

Product Launch

A product launch can either make or break a new company, with many businesses pinning their hopes and ambitions on this one event. One of the most crucial business events, product launches need to be executed with precision timing; incorporating the use of expert event planners, marketing gurus and advertising professionals.
Looking back upon past product launches, many of the most successful companies take advantage of the lead up to the day, just as much as the actual event. Creating hype and awareness about your new product is one of the best ways to attract interested customers.

Conferences & Seminars

Most employers and employees are likely to have attended some kind of business conference or seminar throughout their career. Conferences can be both internal and external events, commonly involving either employees or clients and shareholders. The topic of conferences will vary from business to business, commonly involving company progress, annual reporting and updates on industry practices.

Conferences and seminars can be organised either in house or with the services of an event management company. If you’ve been enlisted with the responsibility of planning a business event for your company, it is important to remember that conference planning can easily become expensive and incredibly time consuming. While conferences are one of the most common business events, it is crucial that you work within your budget and are well prepared, to ensure the success of your event.

Business Events

Business Events (Photo by Phillie Casablanca)

Incentive Group Events

This type of event is most commonly an employee favourite. Incentive groups are often created for corporate teams and involve setting goals with rewards for high achievements. Event management companies can tailor a range of programs to suit the needs of your company, with rewards ranging from dinner vouchers to international team getaways. Incentive groups continue to become more popular as companies begin to realise the benefits of these events. Incentive groups can boost employee morale and drastically improve workplace productivity, helping businesses to achieve desired results.

Business events can help to change the direction of a company, leading it to achieve financial targets and exceed desired objectives.

Top 5 Ideas for Incentive Group Rewards

Incentive groups provide great benefits for both employers and staff members. Many companies use incentive programs to increase workplace productivity, encourage initiative and reward hard working efforts. An incentive group can assist in motivating employees to achieve desired results and financial objectives. Everyone likes to be appreciated for hard work, so why not implement an incentive program into your workplace today and start seeing the results you want!

Gift Certificates

If you’ve decided to provide regular rewards, in fortnightly or monthly intervals to your team members, consider a standard incentive, such as a gift certificate. Most retail outlets, online stores, department stores and restaurants now offer convenient gift certificate products. Gift certificates are great for unisex prizes and allow companies to maintain an efficient rewards system.

Team Building Workshops

One of the most popular incentive rewards, many companies choose to offer team building style workshops for incentive rewards. Nowadays, team building exercises can include everything from mountain treks and rock climbing to surfing lessons and tailor-made programs.

Weekend Getaway

If you’ve decided to reward one employee, rather than a team, a weekend getaway is a great incentive for increasing productivity and creating healthy competition within the workplace. Weekend getaways can be as simple as a night in a luxury hotel, allowing your employees to gain some much deserved rest and relaxation. Many hotels provide businesses with a corporate rate, particularly when making numerous bookings. If you’ve found a hotel that suits your needs, discuss the option of a discounted rate, for a more economical rewards program.

Tickets to a Show or Game

Purchasing season corporate box tickets for sporting events can be a great way to offer employees a convenient, yet rewarding experience. Some team members will have families and other existing commitments, leaving them unable to enjoy a weekend getaway or team building workshop. Offering tickets to a sporting game or other show can help to ensure that all employees benefit from the incentive program. Taking just a few hours out of a weekend, corporate box tickets can provide a great way for employees to enjoy their reward with their family.

Top Ideas for Incentive Groups

Top Ideas for Incentive Groups (Photo by ankewill)

International Group Tours

Group tours, both national and international, provide one of the best rewards for incentive programs. While employees will love this overseas adventure, it will also help to tighten team communities, boost confidence levels and give employees the extra drive needed to achieve near impossible goals.

Whether you choose a cycling tour, an adventure tour or one in air conditioned comfort, international trips provide a great incentive for encouraging hard work and increased productivity. While this may be a more costly excursion than a weekend getaway, team members will work towards achieving a common goal, always going the extra mile to achieve their very best. If your company is in need of a drastic change, incentive groups can help to put your business on the road to success.

5 Tips for Planning a Successful Conference

Planning a business conference can often be very time consuming and incredibly stressful. Planning any event can be difficult, but conferences involve high levels of attention to detail, along with pleasing many members of company management, often with differing opinions. If you have been stuck with planning your company’s next conference, be sure to follow these steps for a memorable and stress-free experience.

Create a Timeline

Creating a timeline is the first step in ensuring that your conference runs smoothly. To get the most out of your planning you should always create two timelines; the first should list everything that needs to be completed before your conference, including any deadlines, whilst the other should be a detailed timeline of the day, including arrival of guest speakers and catering deliveries. Having a working timeline will enable you to ensure that everything is happening as scheduled and that nothing is running behind time, giving you more control over the event.

Stick to your Budget

Before you begin any planning, you should always create a budget – this goes for any event that you may be organising. If you’re arranging a conference for your company, be sure to check with management about your budget and what needs to be included. Knowing how much money you have to work with, can enable you to shop around and get the best deals possible. Going over your budget can also prove to be disastrous, so always keep a detailed account of your spending.

Hire Reputable Suppliers

When organising a conference, there may be a number of suppliers that you will need to organise. Caterers, transport companies, hotels and equipment hire businesses are all suppliers that you may need to hire. When organising your suppliers always choose reputable companies, either that you have previously used or that have a reputation for being reliable and dependable. The last thing you need is no-show caterers or transport companies on the day.

Confirm & Re-Confirm Guest Speakers

While unreliable caterers can spoil your event, there is nothing worse than absent guest speakers; particularly when you have them scheduled as part of your daily timetable. To avoid disappointment, always check and double-check attendance of your guest speakers, well before the day. If your chosen speakers are unable to attend, at least you will have ample time to arrange another guest.

Business Conference

Business Conference (Photo by MDGovpics)

Employee an Event Management Company

While you may think that you can organise everything in house, it is often a smart idea to employee a professional event management company, when embarking upon conference planning. With various management team members to please and time consuming tasks such as organising caterers, it is commonly easier to employee the help of the professionals. Take the stress out of planning your next conference and enjoy the experience instead!

The World’s Greatest Events

Whether you’ve caught the travelling bug, or simply want to become a little more knowledgeable, be sure to check out some of the greatest events in the world. Known throughout the globe, these are the events that are talked about every year and attract thousands of visitors to hundreds of international holiday destinations annually. Event management teams spend months on end, creating the perfect events, raising them to phenomenal, world-wide standards. When you embark upon your journey, to take part in some of the world’s greatest events, you’ll understand why the successful management of these events makes them so unforgettable.

Carnival, Rio de Janeiro, BRAZIL

Rio de Janeiro is the home of Carnival celebrations. Whilst Carnival is celebrated throughout other areas of South America and the world, the Samba Parade in Rio de Janeiro is comparable to no other. If you’re looking for an event that has been scrupulously organised, to ensure nothing but successful celebrations on the day, Carnival is the party for you. Thousands of locals and tourists flock to the streets of Rio de Janeiro, in order to get a glimpse of the magnificent floats and performers that take part in this unforgettable display of Brazilian culture.

Rio Carnival

Rio Carnival (Photo by Alaskan Dude)

Oktoberfest, Munich, GERMANY

As the name suggests, this traditional German event is held annually, during the month of October. Backpackers and holiday goers, from all around the world, travel to Munich to immerse themselves in the party and drinking festival that is Oktoberfest. Scattered all across Munich are ‘beer tents’, where participants can try traditional German brews. If beer isn’t really your thing, a vast array of German foods are also on offer, so be sure to wear loose and comfortable clothing!

The Running of the Bulls, Pamplona, SPAIN

Held in July every year, the Pamplona Running of the Bulls entices thousands of adrenaline seeking tourists every year. The Running of the Bulls is part of a much larger event, The Festival of San Fermin, which is a month long celebration, taking over the streets of Pamplona. The festival attracts people from all around the globe, who want to be captivated by the excitement of bullfighting and the passion of flamenco dancing.

Le Tour de France, Various Locations, FRANCE

A world renowned sporting event, the annual Le Tour de France attracts thousands of visitors to the picturesque countryside of France, with the race finishing amongst the streets of Paris. Holiday goers and sports fanatics follow the racing event across the country, not missing any of the ongoing action. For those wanting to experience the thrill of declaring the winner be sure to get the best seats possible at the Paris finish line. Whether you are a cycling enthusiast, or simply want to experience a world class event, Le Tour de France is not to be missed.